What Is the Role of a Franchise Partner?

There are countless reasons to invest in a franchise. You get to be your own boss and shape your business’s future the way you want, all while having an established brand, proven system, and large support network at your back.

But what exactly does it take to be a successful franchise partner? And what kind of responsibilities will you take on if you decide to take the plunge?

The team at Prokil want to make sure you’re fully prepared before you embark on your franchise journey. Below, we take a closer look at the key roles and responsibilities that come with owning a franchised business.


Run the Local Business

Owning a franchise puts you in the driver’s seat for your own location. You’ll call the shots on day-to-day operations and be responsible for growing sales and revenue. You’ll need to follow the brand’s framework to maintain consistency across the franchise network, but there’ll still be plenty of space for you to bring your own ideas to the table.

Here are some of the areas you’ll need to take care of:

Staff Management

You’ll be responsible for building your franchise team. This involves

  • Recruiting employees who are a good fit and can follow the franchise’s guidelines
  • Providing thorough training
  • Leading and motivating the staff
  • Creating a positive work environment
  • Making sure the team performs effectively

Your goal will be to build a skilled, passionate team that work well together while adhering to brand standards.

Local Marketing

While the franchisor handles national marketing campaigns, you’ll be in charge of promoting your local outlet. This could involve running targeted social media campaigns, setting up Google Ads, forming local partnerships, or participating in community events. The franchisor may provide marketing toolkits and resources, and sometimes short-term marketing support at the beginning, but you’ll need to customise these to fit your specific customer base.

Customer Service

You’ll be responsible for delivering top-level customer service that reflects the brand’s values. This includes quickly resolving customer issues, addressing feedback, and going the extra mile to make sure every visitor has a positive experience.


Maintain the Brand

Brand recognition is one of the biggest benefits of buying a franchise. Customers trust the name, and you’ll be responsible for upholding that trust. This means adhering to the franchisor’s guidelines in all aspects of your business, from using the approved signage and décor to following specific service protocols. Think of yourself as an ambassador for the brand – you need to make sure every customer experience reflects the high standards established by the franchisor.


Work With the Franchisor

Despite being an independent business owner, you’ll still be working in close partnership with the franchisor. This means you’ll need to communicate regularly, attend training programmes, and follow the agreements they lay out. This will keep you on top of any updates to brand or industry trends and prevent conflicts in your approaches.


Strategic Planning and Growth

As you’ll have unique insight into your local market, you’ll be the one to spot growth opportunities and develop long-term plans to expand the franchise in your territory. You’ll work closely with the franchisor to achieve their goals and objectives, all while tailoring the plan to fit your local audience.

Unlock Your Potential With Prokil’s Franchise Partnerships

As the UK’s leading property care franchise, Prokil gives you the chance to enjoy the freedom of running your own business while leveraging our 50+ years of experience in the industry.

We provide comprehensive training and initial marketing campaigns to help you hit the ground running. We support you throughout your journey with ongoing guidance. Our established brand reputation makes you the go-to expert for damp proofing and timber treatment in your area.

Ready to take control of your future? Find out if you qualify here, then book a free consultation online or call us on 01202 515566 today!