How Are Franchise Agreements Typically Structured?

Becoming a franchise partner means working hand-in-hand with the franchisor through several key steps. One of the most important is signing the franchise agreement they provide – but don’t grab your pen just yet.

Before signing anything, it’s a good idea to understand what a franchise agreement includes and how it’s typically structured. This knowledge will boost your confidence throughout the process and help you make the right decisions going forward. So, let’s dive in and explore what you should know!

What is a Franchise Agreement?

First things first, let’s break down what a franchise agreement actually is.

A franchise agreement is a legally binding contract between two parties: a franchisor and a franchise partner (also known as a franchisee). Read our guide to learn more about the difference between the two roles.

This agreement lays out the ground rules for their partnership, including:

  • The franchise partner’s right to use the franchisor’s trademarks, logos, and business name
  • The franchisor’s requirement for the franchise partner to follow specific business procedures
  • Fees paid by the franchise partner to the franchisor (e.g. initial franchise fee, royalties)
  • Training and support provided by the franchisor to the franchise partner

In a nutshell, the franchise agreement is the blueprint for a successful franchise. It keeps the brand consistent and equips the franchise partner with the tools they need to thrive.

How Are Franchise Agreements Structured?

While there’s no one-size-fits-all template, most agreements share similar elements. Here’s a breakdown of what you can expect:

1. Introduction

The agreement typically starts by introducing the franchisor and the franchise partner. It also gives some background on the franchisor’s business and why the agreement exists, setting the scene for their future work together.

2. Grant of Rights (Intellectual Property)

This section acts as a licence for the franchise partner on using the franchisor’s intellectual property (IP), like trademarks, logos, and operating manuals. It provides guidelines on using these assets the right way and how to protect the franchisor’s brand reputation.

3. Territory

This section will set the boundaries of where the franchise partner can operate. This could be a specific address, a whole city, or even a larger region. The agreement might also include exclusivity clauses which prevent other franchise partners from operating in their area.

4. Fees

This part of the agreement lays out the franchise partner’s financial commitments. Typically, there are two main costs involved in owning a franchise: a one-time startup fee and ongoing royalty fees based on how much revenue the franchise partner makes. The agreement will break down these costs, along with any other fees like advertising, training, or any other regular payments the franchisor requires.

5. Training and Support

Franchisors typically provide franchise partners with comprehensive training and support, both upfront and on the go. This covers everything from daily operations to marketing techniques. The agreement will detail exactly what training and support the partner will receive, so they know what to expect.

6. Operation Standards

This section outlines the specific rules the franchise partner needs to follow to maintain the brand’s quality and keep things consistent across all locations. This includes things like staffing, inventory, marketing, and how to keep track of finances (e.g. taking detailed records and sending regular reports to the franchisor).

7. Term and Renewal

This section explains the lifetime of the franchise agreement (often 5 to 10 years, but can be longer) and how to extend the agreement if both sides agree. It also details the circumstances under which the agreement can be ended by either the partner or the franchisor, making sure both parties understand the longevity and potential end of their business relationship.

8. Transfer and Assignment

This section explains what happens if the franchise partner decides to sell their franchise to someone new. It explains the conditions under which they can transfer ownership, any approval requirements from the franchisor, and what the franchisor needs to do to sign off on the deal.

9. Dispute Resolution

This section tackles how to handle any disagreements that might arise between the franchise partner and the franchisor. It usually includes options for resolving issues outside of court, like arbitration or mediation. The agreement will also specify where any legal proceedings would take place if needed.

10. Miscellaneous

The miscellaneous provisions section covers a range of other important topics. This includes:

  • Confidentiality obligations to protect sensitive information
  • Non-compete clauses to prevent the partner from running similar businesses during and after the franchise term
  • Indemnification provisions to protect the franchisor against certain liabilities
  • Force majeure clauses that outline what happens if extraordinary events make it impossible to fulfil obligations

11. Sign Off and Appendices

Finally, both parties sign the agreement and formalise the contract. Additional detailed documents (such as the operations manual, training schedules, and marketing guidelines) may be attached as appendices and schedules. These appendices make sure the franchise partner has all the information they need to operate their franchise successfully.

Keep in mind, this is just a general overview. Your actual franchise agreement might have different sections and be formatted differently. Before you sign anything, make sure you read the agreement thoroughly and feel completely comfortable with all the terms. You may also want to consult a legal professional for added peace of mind.

Turn Your Franchise Dream Into Reality With Prokil Franchises

Your search for the perfect opportunity ends here. As the South’s leading property care franchise, we’d love to offer you the chance to join our growing network of Prokil Franchise Partners.

Our franchise package includes all the support and guidance you need to thrive as a business owner. Here are just a few benefits you’ll enjoy:

  • Leverage the power of Prokil’s established brand and loyal customer base to hit the ground running.
  • Set your own hours and create a work style that fits your life, while benefiting from the security of a proven business model.
  • We’ll assign you a protected territory to ensure you can focus on building your business without local competition.
  • Gain the knowledge and skills you need to succeed with our in-depth training programmes and ongoing support from dedicated franchise advisors.
  • Benefit from pre-designed marketing campaigns that connect you with potential customers in your local area.
  • Secure exclusive discounts on high-quality equipment and materials you need to run your business.
  • Operate in a sector with steady demand, even during economic downturns.

Find out if you qualify to be a Prokil Franchise Partner, then book a free consultation online or call us on 01202 515566 today. We can’t wait to help you achieve your entrepreneurial goals!